Mobile Game Marketing

In the recent years I was lucky enough to work on social content for a variety of games. I’m only going to showcase a few videos here, but I have worked on 100s of videos!



Honor of Kings
I worked on several videos and ads for Honor of Kings for its launch! The main project I worked on with Honor of Kings was some meme compilation edits, showcasing characters. It was a lot more complicated than it seems.

Phantom Blade Executioners

I developed several Phantom Blade Executioners videos building up to and the weeks following the game launch. I also was a key member helping with the user research in marketing, providing dozens of edits for A/B testing. I assisted in the official game trailer and other marketing materials as well.


PUBG Mobile

While Working for Zam (Tencent) I worked more videos than I can count for Tik Tok, YouTube and Instagram. I worked with the NA team and the Western EU team to provide edits and localization of assets. Below are some of my favorite and notable projects.

@pubgm.weu

what really happens when you park where you’re not supposed to 😡 don’t say we didn’t warn you 😇 #PUBGMOBILE #Bentley #mobilegaming #pubgmonlypans

♬ original sound – PUBG MOBILE EU ONLYPANS – PUBG MOBILE WESTERN EUROPE
@pubgm.weu

the two-seater bike is perfect for a casual stroll around Erangel with that special duo partner – who are you bringing along? 🤔 #PUBGMOBILE #mobilegaming #pubgmonlypans

♬ original sound – PUBG MOBILE WESTERN EUROPE

Pubg Mobile Dodge Collab Gif
One of the many collaborations I got to work with while working with Pubg Mobile was with Dodge, where I designed over 20 different Gifs for social media.

Pubg Mobile Machinima

While working for Pubg Mobile my team and I created reoccurring characters which we then used to create many videos with it, but the original concept was this fake film trailer for a returning game mode. This was a fan favorite series.

BlackPink in Pubg Mobile

Working on a UGC collab with Pubg Mobile and Black Pink was super cool!

Gif Social Creation

I was instrumental to the creation of the Pubg Mobile Giphy page. I created hundreds of gifs for the social media team and fanbase to use as response images on social media. its a great way to communicate with players without having to think of copy!

Marvel Strike Force

While Working for Evolution LA I worked on the marketing campaign for Marvel Strike Force. I was responsible for about 20+ different ads. This was a multi-stage marketing campaign where the client would come back after A/B testing different characters narrowing down who we should focus our edits on. We did different sized edits for YT and Instagram.